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RCM Alliance

RCM alliance new

Launched in 2004, the Royal College of Midwives Alliance Programme is an innovative venture formed to promote and enhance the work of the College in its commitment to midwifery professionals. The Alliance aims to actively support midwifery and promote the interests of the RCM, midwives and mothers. Much activity to promote the Alliance Programme has surrounded a series of events, notably the RCM Annual Conference, International Day of the Midwife and the RCM Annual Midwifery Awards.


The Mission Statement

"Where shared ethics and ideas combine in dedicated support of Midwives and all those touched by their care"


  • To raise the profile of midwives and The Royal College of Midwives, both internally and externally.  

  • To deliver direct benefits, promote and advance the interest of every midwife and the midwifery profession throughout the UK.   

  • To consolidate and extend the range of The Royal College of Midwives activities. 

  • To support the influence of The Royal College of Midwives with the public and decision makers. 

  • To build long term selective alliance partnerships to maximise commercial opportunities.   

  • To protect and further the care provided by midwives for all mothers, newborns and their families.

Approved Partners

Partners in the Alliance Programme possess the same values as The Royal College of Midwives of trust, honesty and integrity and are working hard to advance the interests of midwives and the midwifery profession. In so doing, the Alliance strives to enhance the well-being of women, babies and their families.

Current approved partners include

Becoming an Alliance Partner

The organisations that work in partnership with the RCM Alliance represent a cross sectoral group of brands whom encompass the same values as the RCM, with a strong commitment to midwifery professionals.


Common to every Alliance partner is a pledge to improving the wellbeing of all mothers-to-be.  Becoming an RCM Alliance partner is a unique opportunity to demonstrate your organisation’s values and commitment to both midwives and mothers-to-be, and raise profile and awareness amongst both groups.


For further information on becoming an Alliance partner please contact:


Dawn Albery

T: 07813 643 252